SOS Barnbyar Foster Journey

Design Direction & User Experience

SOS Barnbyar is a Swedish children's charity that alot of the population know about, but, as we discovered, don't actually know what the charity provides. Through focus groups, journey mapping and user testing, we discovered SOS was failing to communicate how it helped people in need, and where your money would go when you sponsored a child. The result was a redesigned website that I content-directed in order to more clearly show where your money would help.